Search Engine Optimization Tips

Local Business Internet Marketing

Three of the top 10 factors of successful local SEO involve reviews. Search engines take data from authoritative data aggregators such as Merchant Circle, Insider Pages, and many more. Reviews on these sites send a signal to search engines that your brand is important. Many web industry leaders agree.

"Brands are the solution, not the problem. Brands are how you sort out the cesspool." – Eric Schmidt, Former CEO, Google

The leadership of Internet industry executives Larry Page and Sergey Brin has only magnified the importance of Schmidt's statement. This knowledge has left many small business owners wondering what to do about their company's lack of brand awareness. While some Internet marketers cry foul, there are ways to build your brand in your local market.

Brand Building

Why do search engines use review sites to establish brand importance? The answer is simple. These review sites are trusted by search engines. They provide review data in a way search engines can easily understand, using microformats.

These microformats come in many different styles. Microformats provide what is known as a "structured review." Structured reviews help a search engine determine not only quantitative data, but also qualitative data. Once this data is collected, a search engine has a good idea about your brand and how important it is in your area. In order to provide this important data to search engines, you must have reviews.

Getting Reviews

How do you ensure that your client will actually follow through on a review? After all, few people take the time to claim factory rebates. The vast majority of people would rather lose money than follow through. That’s why we simplify the review process by putting the highest quality business review sites in one place for your clients.

We make it easy for you and your team to get a review on the spot. Almost everyone has a Gmail address or a smart phone. Just point your satisfied client to the Your Site Reviews website. You might even place a tablet or laptop at the point of sale, or bring one to the job site. Brand building has never been this easy!


Get Your Site Reviews and increase your search engine ranking today.

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